The BleuLab Summer/Fall 2012 Matrix Collection is inspired by innovation and evolution, which is why our look book combines strong, vibrant elements of surprise - an expression of the creative inventive process born from a blank slate. I created BleuLab to bring forth a new generation of denim in this world, and now we are adding new fabrics developed exclusively for BleuLab, newer lighter weight coated colours, appliques and treatments, as well as blazers and jackets. There is a lot to discover on this journey, and as of 2012 men can enjoy the experience too - their first collection will be out in January.

We hope you enjoy my Matrix of double vision!

Carl Jones - Creative Director